Yellow Pages Usage Grows Overall, Fueled By Online
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The following article is courtesy of btobonline.com and the Yellow Pages Association.
Yellow Pages usage grows overall, fueled by online
Story posted: February 26, 2008 – 12:54 pm EDT
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Berkeley Heights, N.J.—The Yellow Pages Association Tuesday released industry research that shows combined Yellow Pages usage online and off grew to 17.2 billion searches last year, from 16.7 billion in 2006.That number combines 3.8 billion Yellow Pages searches online, measured by comScore, and 13.4 billion print searches, measured by Knowledge Networks/SRI. Print usage remained stable, while Internet Yellow Pages searches increased 15%, according to the respective researchers. |
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Patti Spirko
Renae Dabney
This article reiterates what we have known all along…although online usage is growing at a more rapid pace, the print Yellow Pages directories aren’t going away any time soon and remain a viable vehicle for bringing ready-to-buy consumers to Yellow Pages advertisers.
Likewise, search engine marketing spending in North American grew to $12.2 billion in 2007 from $9.4 billion in 2006. See http://www.internetretailer.com/dailyNews.asp?id=25720
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Griffith Holdings, Inc. (GHI) is a holding company comprised of six privately-held high technology firms helping thousands of companies worldwide Connect Smarter™ to their markets, people, processes, and products through a customized combination of internet, marketing, software, and telecommunications services.GHI delivers their communications services through wholly owned subsidiaries and managed third-party enterprises (www.griffithholdings.com).