Plan For E-mail Marketing Success

Have you noticed how e-mail has propelled itself into the marketing scene? What makes it such an effective sales tool? What should be considered to produce the best results? How do you deliver the proper message to the right person at the right time? Reflect on these areas when developing your e-mail marketing strategy:

• Goals – What is the specific event or sale your campaign will promote?  How will you measure success? 
• Budget – Determine your total budget for this initiative.  Is this a one time effort or will regular e-mail blasts run concurrently?  The more campaigns you run, the more money you should plan to spend. 
• Target Market – Who are my customers?  Are they individual consumers, small businesses or larger corporations?  Determining this will assist in reaching your target audience.
• Frequency – How often does my customer buy my product?  Is the purchase made on impulse or is it a contemplated purchase? 
• Place of Sale – Will the customer order online, by phone, mail or visit the store? This information will influence whether your call to action is “Click Here” or “Come to our Store today” within the e-mail.  

Once you have a strategy and plan in place, consider these points to encourage e-mail readership :         

• Keep it short – with Internet users having short attention spans, get their attention quickly!
• Personalize the message – address the person or business by name.
•  HTML – this is the Web’s language and it can be utilized in e-mails to create graphically rich, interactive and engaging offers to captivate your customers. 

To obtain more information, visit our website at www.wmgagency.com/email.html