Online Spending Expected to Increase in ‘08

Despite today’s troubling economy, eMarketer is predicting U.S. online spending will increase by 23% in 2008.  Although that’s slower growth than in recent years, it seems to be indicative of the ongoing shift of media dollars to the Internet. The greater ability to measure online ads is an attractive option for marketers forced to deal with reduced budgets. 

The Web researcher does forecast some slippage in search advertising down the road.