Study Shows Email is the Most Effective Form of Direct Response Among Large US Companies

According to a new survey conducted by Direct Partners, New York, Email Marketing is the most effective form of direct response among large US corporations.

The surveys were sent to 30,000 US companies with 2007 revenues exceeding $100 million.

28% of the senior executives who responded to the April survey said that email works most effectively for them, while 24% reported that direct mail worked the best.

This study shows that large companies are gaining acceptance of Email Marketing, however, in our daily dealings with our clients, and prospective clients, we find that Email Marketing has captured the interest of companies of all sizes, from the Mom-and-Pop Shops to the larger corporations.  Why?  The benefits are obvious.  It’s

• Quick to distribute
• Inexpensive versus other media and, if done properly,
• The response is rapid