Common Headings For Print and Internet Yellow Pages and the IYP User Profile

So, the stats are in!  It’s been determined which headings are most searched by consumers looking for products and services online through Internet Yellow Pages (IYPs).  On August 4th, the Yellow Pages Association (YPA) released the Top 10 IYP headings based on consumer usage according to research firm Knowledge Networks/SRI.  They are:

 

1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies – New & Used
9. Beauty Salons (tie)
10. Hospitals (tie)

 

Not only were top headings revealed, but also the profile of IYP users.

This is really something to think about.  If you offer a product or service in these categories, and others for that matter, but haven’t developed your IYP presence, you could be missing out on a huge piece of the pie.  The IYP profile reflects that over 60% of IYP users are female, many of which are college educated and very stable in their lives.  It’s become very evident that females represent a large segment of buying power and are the decision makers in many households.  So why not reach out to the IYP customer?  If you’ve already developed an online presence, great!  Hopefully, you’re tracking your campaigns with test lines at various headings to analyze what’s working and what’s not.  If you haven’t implemented a targeted, strategic online program, get going!  If you’re a little timid about the whole online thing, just get your feet wet.  Start slowly, perhaps with a 3-6 month campaign integrating test lines and monitoring the campaign’s effectiveness.

 

One thing is for sure, consumers are using Print and Internet Yellow Pages to find the products and services they need.