Daily Web Habits Revealed

A survey conducted by the Pew Internet & American Life Project (as reported by Mediaweek) shows that search ranks #2 in the daily online activities of American adults.  Over 2200 individuals were polled this past April and May.  Here’s the breakdown of the group’s Web habits.

Coming in at #1 — no big surprise here, is email.  60% of users access email on a daily basis.

#2 — belongs to search at 49%.  Yes, that’s 49% utilizing search on a daily basis.

#3 — News sites are visited by 39% of users every day

#4 — Weather sites at 30%

And rounding out the top 5 — Social Networking.  Surprisingly, despite the enormous amount of people jumping on the social networking bandwagon, only 13% of users log in to the social networking sites on a daily basis.

Do these numbers surprise you?  I guess I’m your typical Web user because these stats seem to fall right in line with my own personal activities.  First thing in the morning, I grab that cup of coffee and check my email.  But I’m online all day (and some of it is even business related.  Said with a wink, of course!!). 

The percentages for search are sure to increase as it becomes more accessible and faster thanks to the estimated 55% of Americans using broadband connections these days.  And let’s give credit to the search engine sites for diligently working to improve the user experience by making the information easier to find and, thank goodness, relevant. 

So, now that you know how popular search is among the general population…anyone wanna talk SEO?