Small Business Marketing Unleashed, Columbus Ohio
I can’t believe SBMU, Columbus Ohio is over! We surely made the right decision by attending. Where do I begin? There were so many great sessions that I’m not sure where to start. They covered Website Development, Keyword Research, Copywriting basics, Link Building, Email Marketing, Search Engine Optimization and Pay-Per-Click Marketing to name a few topics.
We received tons of handouts and plan to review them and provide some of the key tips and information for you over the next several weeks.
I’d also like to say “Thank You” to Anita Campbell of Small Business Trends. During her session on “Marketing Mania: Driving Business Without Driving Yourself Crazy” I answered one of her questions correctly and won the book, “How to Make Money with Myspace”! Also, we’d like to thank Rachel Phillips of Search Engine Guide for posing with us so that we could add to our pic collection.
So, all in all, great people, good food, helpful tips and information we can use to help our clients.
Check back in from time to time for more updated posts regarding this conference. You could possibly learn something new or enhance what you already know.
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how do you address this question from an advertiser? I know SEO is free, but I see the space disappearing on search. If I have $1,000 per month to spend, how would what will give me the best ROI, optimizing my website to try and make it into that space, or bidding on keywords?
Hi Mike. You pose an interesting question. We picked the brain of our buddy Josh Best and it’s our feeling that effectively optimizing the site will benefit a company more than simply buying keywords for a pay per click campaign. The majority of search users click on the organic results. In addition to that, an SEO campaign would not only improve the site’s rankings but also improve the site’s traffic as a whole. If that approach is taken inventory no longer becomes an issue.