Comments on: Small Business Marketing Unleashed, Columbus Ohio http://academymediagroup.wordpress.com/2008/10/06/small-business-marketing-unleashed-columbus-ohio/ Our latest news & industry updates. Wed, 30 Sep 2009 16:22:37 +0000 http://wordpress.com/ hourly 1 By: Patti Spirko http://academymediagroup.wordpress.com/2008/10/06/small-business-marketing-unleashed-columbus-ohio/#comment-87 Patti Spirko Wed, 08 Oct 2008 16:02:09 +0000 http://academymediagroup.wordpress.com/?p=201#comment-87 Hi Mike. You pose an interesting question. We picked the brain of our buddy Josh Best and it's our feeling that effectively optimizing the site will benefit a company more than simply buying keywords for a pay per click campaign. The majority of search users click on the organic results. In addition to that, an SEO campaign would not only improve the site's rankings but also improve the site's traffic as a whole. If that approach is taken inventory no longer becomes an issue. Hi Mike. You pose an interesting question. We picked the brain of our buddy Josh Best and it’s our feeling that effectively optimizing the site will benefit a company more than simply buying keywords for a pay per click campaign. The majority of search users click on the organic results. In addition to that, an SEO campaign would not only improve the site’s rankings but also improve the site’s traffic as a whole. If that approach is taken inventory no longer becomes an issue.

]]> By: Mike Ostrom http://academymediagroup.wordpress.com/2008/10/06/small-business-marketing-unleashed-columbus-ohio/#comment-85 Mike Ostrom Tue, 07 Oct 2008 14:24:36 +0000 http://academymediagroup.wordpress.com/?p=201#comment-85 how do you address this question from an advertiser? I know SEO is free, but I see the space disappearing on search. If I have $1,000 per month to spend, how would what will give me the best ROI, optimizing my website to try and make it into that space, or bidding on keywords? how do you address this question from an advertiser? I know SEO is free, but I see the space disappearing on search. If I have $1,000 per month to spend, how would what will give me the best ROI, optimizing my website to try and make it into that space, or bidding on keywords?

]]>