Welcome!

   

 

Let me begin my thanking our readers!  We appreciate your readership and interest in our blog.  I hope you will continue to “stop by” and communicate with us through your comments and feedback.

 

As you may know, as of today, we’ve made a name change.  As I began to  compose this post, the key word that comes to mind is “evolution”.  As I reflect back on my Yellow Pages career, an evolution has certainly taken place within the marketing industry as a whole.  We, as an agency solution, have participated in that process based on existing trends and events by continuing to change and grow to meet our client’s needs.

 

While capitalizing on its strengths in traditional media yet visualizing the opportunity to expand into National Print Yellow Pages, our parent company, Academy Communications, Inc., developed another division, Worldwide Directory Advertising. This took place in 1996 with the goal of providing a solution for National Yellow Pages advertisers.  We’ve successfully mastered that challenge having partnered with marketers in the Retail, Dental, Pharmaceutical, Storage, Adoption, Retirement and Paint industries, among others.

 

While experiencing steady growth within the Print segment, it became evident that we also needed to integrate additional offerings to our product suite to provide a complete solution.   With the explosive interest and marketing growth on the Internet, we bundled Print and Internet offerings together to reach out to both audiences.

 

Yet, having made these changes, we discovered and identified further ways that we could assist our customers and support their needs.  Through strategic partnerships, Web Design and Development, Search Engine Marketing and Email Marketing were added and our name changed to reflect our services within “media” as a whole and not strictly the Yellow Pages.

 

But, we didn’t stop there.  Our latest venture in the evolution process was to solidify our agency for the future by maximizing its talents and combining our strengths on both sides of our shop.  Our agency is now Academy Media Group!

 

We believe in change, growth, innovation, and expansion.  The future looks exciting as we merge our efforts from within to serve our customers more fully.

It’s a new day!!

Renae Dabney, President